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PRIVACY POLICY

RULIST is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously, and have instituted many policies and procedures to insure that none of your privacy rights as stated herein are ever violated. The following outlines RULIST’s privacy policy and details the measures we have taken to safeguard and protect your privacy, while providing you with a unique and rewarding online shopping experience. By visiting RULIST, you are agreeing to the policies detailed below.

WHAT IF I COMMUNICATE WITH RULIST ELECTRONICALLY?

When you send an email to RULIST or visit the web site, you are communicating with us electronically. When you send an email to RULIST, you consent to receive communications from us electronically in response. Please note that this does not constitute opting in to our email or direct mail lists. RULIST may communicate with you by email, by updating or posting notices on the web site. You agree that all agreements, notices, disclosure and other communications that RULIST provides to you electronically satisfy any legal requirement that such communication be in writing.

WHAT INFORMATION DOES RULIST COLLECT?

In order to serve you better, RULIST collects and stores your personal information when you: (i) create an account on RULIST; (ii) sign up to be notified of special deals like discounts and exclusive offers; or (iii) enter a contest or promotion on our site. An account is created when you do one of following things: make a purchase on RULIST, or register for an account on RULIST, or enter certain RULIST sweepstakes. When creating an account, we ask you for your first and last name, your email address, a password, and perhaps some other similar information. If you are making a purchase, we will additionally ask you for your billing address, shipping address, and credit card information. Our system also may gather information about the areas you visit on our site as well as the IP address you use to connect to our site. We may use this data internally only for 2 reasons: 1) to personalize your experience on RULIST.com and the marketing materials you receive from RULIST or its partners and 2) to prevent fraud on your account. We would not share any of this data on an individual basis (we may share it in an aggregate form without personal identifiers) with any outside company other than perhaps consultants or service providers of RULIST who were assisting RULIST in serving you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a privacy policy at least as stringent as our own. We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use RULIST so that we can make our site better. We do not keep track of where you go on the World Wide Web.

WHAT DOES RULIST DO WITH THIS PERSONAL INFORMATION?

Your information is used to process your orders and personalize your shopping experience on RULIST, for internal purposes and to comply with any legal requirements. By storing your personal information on a secure server, RULIST is able to shorten your checkout process and allow you to check your order status online. At RULIST, we also review what kinds of products appeal most to our customers as a group. This statistical information helps us improve our offering in the same way that other companies change their catalog based on what sells best. We may also use information about the kinds of products you buy from RULIST to make other marketing offers to you. Of course, you always have the option to opt-out from receiving such offers (for instructions on how to opt-out, please see below).

DOES RULIST SHARE ANY INFORMATION IT COLLECTS WITH OUTSIDE PARTIES?

We may use your purchase information about the products you buy from RULIST to make other marketing offers to you. Of course, you always have the option to opt-out from receiving such offers (for instructions on how to opt-out, please see below). We may share this information with consultants or service providers to help RULIST serve you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a privacy policy at least as stringent as our own. If you provide us with your name and postal address, we may make this information available to other companies who want to mail you information about their products. Of course, you always have the option to not have such information shared (For instructions on how to insure that this information will not be shared, please see below). Except as provided above, as required by law, or in the event of a merger, consolidation, or sale of all or substantially all of RULIST’s assets, we will not sell or otherwise share any of your purchase information with any third party without your permission.

HOW DOES RULIST SAFEGUARD MY PERSONAL INFORMATION?

RULIST has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and securely stored in RULIST’s database.

DOES RULIST PROVIDE A WAY TO UPDATE OR REMOVE PERSONAL INFORMATION?

RULIST provides a MY ACCOUNT feature on our website which allows you to modify and/or remove most of your personal information. This page can be accessed by clicking the MY ACCOUNT link. Rest assured that all of your information within my account is secure and accessible only by you or limited RULIST personnel.

HOW DOES RULIST USE MY EMAIL ADDRESS?

Your email address is used to create and identify your account on RULIST. Your email address is also used by RULIST to correspond with you about any orders that you may place or to notify you with the results of any contests you may have entered. We may also use your email address to notify you about important functionality changes to the Web site, new RULIST services and special offers and promotions we think you’ll find valuable. If you would rather not receive this information, or would like to opt-out of receiving email of this kind, simply click on the ”Unsubscribe” link that appears at the bottom of any email and follow the simple instructions to have your email address removed from the list of customers who receive notices of new functionality, services, special offers and promotions.

Alternately, if you have created an account with RULIST, you can also remove your email address from our list of addresses that receive information about new products, service, sales and promotions by clicking on the MY ACCOUNT button that appears on most every page of our Web site, logging into your account, clicking on the MY SUBSCRIPTION button, and making the appropriate change.

DOES RULIST USE COOKIES?

A cookie is a small piece of information sent by a web site that is saved on your hard disk by your computer’s browser. The cookie holds information a site may need to personalize your experience and to gather web site statistical data, such as which pages are visited, the internet provider’s domain name and country that our visitors come from and the addresses of the sites visited immediately before coming to and immediately after leaving RULIST.com. However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your ”clickstream” activity (i.e., the paths take by visitors to our site as they move from page to page). Cookies do not capture your individual email address or any private information about you.

RULIST may use third-party advertising companies to serve ads on our web site as well as third party companies to provide tracking and analysis of information and data collected from visitors to our web site. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous and RULIST reserves the right to provide that information and data to these third parties.

To browse without cookies, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different so check the HELP menu of your browser to learn how to change your cookie preferences. Even without accepting a cookie, you can still access most of the features on RULIST.

HOW CAN YOU REMOVE YOUR NAME FROM OUR DIRECT MAIL OR EMAIL LIST?

To have your email address removed from our list of addresses that receive information about new products, service, sales and promotions, simply click on the ”Unsubscribe” link that appears at the bottom of any email and follow the simple instructions. Alternately, if you have created an account with RULIST, you can also remove your email address from our list of addresses that receive information about new products, service, sales and promotions by clicking on the MY ACCOUNT button that appears on most every page of our Web site, logging into your account, clicking on the MY SUBSCRIPTION button, and making the appropriate change.

How to unsubscribe from RULIST’s Direct Mail (Physical Mail) Program:

1. Forward an email including your full name, physical mailing address and zip code
2. Include UNSUBSCRIBE as the subject line
3. Send email to unsubscribe@rulist.com

To have your name and address removed from our list of addresses that may receive information and/or special offers from companies other than RULIST that we think might interest you, simply send an email to thirdoptout@rulist.com and type UNSUBSCRIBE as the subject of your reply.

YOUR CONSENT

You acknowledge that this privacy policy is part of the terms of service and you agree that using this site signifies your assent to RULIST’s privacy policy. RULIST reserves the right to change the terms of service, including this privacy policy, at any time, without advanced notice. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

TELL US WHAT YOU THINK

If you have any comments or questions about RULIST’s privacy statement, please email us at privacy@rulist.com.

Updated 08.20.2004

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